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Market speculators take note
Written by Eric Reynolds | Filed under Dash Shaw 10 Mar 2008 9:50 AM
VARIANT COVER ALERT! 
 
This June, we're publishing Dash Shaw's Bottomless Belly Button, a 720-page bombshell of a graphic novel. In a cunning gambit to milk the market for all it's worth, Dash and art director Jacob Covey have come up with a masterstroke of economic manipulation: The Bottomless Belly Button will be published with two different covers! The Bottomless Belly Button tells the story of the Loony family. After 40-some years of marriage, Maggie and David Loony shock their children with their announcement of a planned divorce. The announcement sparks a week-long Loony family reunion at Maggie and David's creepy (and possibly haunted) beach house, with each family member stumbling blindly around one another, often ignoring their surroundings and consumed by their own conflicts.
 
The two covers of Bottomless will feature Maggie (Mom) and David (Dad) Loony. There will be exactly 50% made of the mom and 50% made of the dad (in a gorgeous white and black pantone on Kraft cover stock). Now, Jacob and Dash will tell you that this whole idea is conceptually great because the story is all about the splitting up of the family through the mom and dad's divorce, blah blah blah, but let's make no mistake, this is speculative publishing at its most mercenary. COLLECT THEM ALL!