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New Comics Day 8/24/11: Esperanza, Humorama, Drawing Power, TCJ 301
Written by Mike Baehr | Filed under Warren BernardThe Comics JournalRick MarschallNew Comics DayMarschall BooksLove and RocketsJaime HernandezAlex Chun 23 Aug 2011 11:21 PM

This week's comic shop shipment is slated to include the following new titles. Read on to see what comics-blog commentators and web-savvy comic shops are saying about them (more to be added as they appear), check out our previews at the links, and contact your local shop to confirm availability.

Esperanza: A Love and Rockets Book (Love and Rockets Library: Locas Book 5) by Jaime Hernandez

Esperanza: A Love and Rockets Book
(Love and Rockets Library: "Locas" Book 5)

by Jaime Hernandez

248-page black & white 7.5" x 9.25" softcover • $18.99
ISBN: 978-1-60699-449-8

"Yes, I hear people say, Jaime Hernandez, I keep hearing about how great he is and everything, but there are like a million books, how do I know which are the good ones? Here's a tip: try this paperback. It includes, I believe, the contents of Ghost of Hoppers and The Education of Hopey Glass, both of which are stone cold incredible; not sure if it includes 'La Maggie La Loca' or not [Nope – Ed.], but for 19 bucks you are not going to go too wrong. (It's true that you'll be showing up for the Maggie-and-Hopey sequence of stories rather late. You'll pick it up in no time, though.)" – Douglas Wolk, Comics Alliance

"Splurgewise, I’m unsure whether I’ve actually read the stories in the Esperanza collection of Jaime Hernandez’ Love & Rockets stories (Fantagraphics, $18.99) – I tend to lose track of the material between the first L&R run and the new one, for some reason – but if I haven’t, then that, for sure." – Graeme McMillan, Robot 6

"Fresh from @fantagraphics' comics oven, some wonderful Los Bros Hernandez..." – Forbidden Planet International

"Two of Jaime's most popular Love & Rockets characters find themselves, as so many of us do these days, somewhat older, slightly more settled and still wrestling with personal demons." – Benn Ray (Atomic Books), Largehearted Boy

"...of course any Hernandez release deserves a mention, this time out Jaime Hernandez gets the spotlight as Esperanza (Fantagraphics) reprints material after the Penny Century collection." – Dave's Comics

The Pin-Up Art of Humorama

The Pin-Up Art of Humorama
by various artists; edited by Alex Chun; designed by Jacob Covey

216-page duotone 5.75" x 7.75" softcover • $19.99
ISBN: 978-1-56097-959-3

"...[I]f it’s softcore smut you’re looking for, there’s the Pin-Up Art of Humorama, which features gag cartoons by folks like Dave Berg and Brad 'Marmaduke' Anderson about buxom secretaries being chased around their desks by portly, lustful employers and whatnot." – Chris Mautner, Robot 6

http://www.fantagraphics.com/images/flog/covers/2011/bookcover_drawp.jpg

Drawing Power: A Compendium of Cartoon Advertising 1870s-1940s
edited by Rick Marschall & Warren Bernard

128-page full-color 9.5" x 13" softcover • $28.99
ISBN: 978-1-60699-399-6

"This is the kind of book that people are going to be saying 'oh cool!' about when they discover it on your bookshelf a couple of decades from now: a collection of pre-1940 ads (compiled by Rick Marschall and Warren Bernard) that incorporated cartoons, and particularly cartoons by significant cartoonists. Did you know that Noel Sickles and Milton Caniff collaborated on a series of 'Mr. Coffee-Nerves' strips advertising Postum? Or that Dr. Seuss drew ads for insecticide?" – Douglas Wolk, Comics Alliance

"...[M]y love of all things retro is going to lead me to Drawing Power: A Compendium of Cartoon Advertising from Fantagraphics..." – Brigid Alverson, Robot 6

"An informative historical look at the cartoonists and characters that have been used, and how they've been used, for advertising and the products they advertised." – Benn Ray (Atomic Books), Largehearted Boy

The Comics Journal #301

The Comics Journal #301
Edited by Mike Dean & Kristy Valenti; Gary Groth, Editor in Chief

640-page black & white/color 6.75" x 8.5" softcover • $30.00
ISBN: 978-1-60699-291-3

"I’ve already got a copy, but let me recommend plunking down your entire $30 on the 301st issue of The Comics Journal. This brick of a … magazine? book? journal? features some great essays and interviews, most notably Tim Kreider’s lengthy analysis of Cerebus, and an extensive roundtable on R. Crumb’s Book of Genesis, including a thoughtful interview with Crumb hisself." – Chris Mautner, Robot 6

"After a year of publishing material on their website, The Comics Journal #301 (Fantagraphics) weighs in at an enormous 600+ pages with discussions of Robert Crumb's Book of Genesis, Jim Woodring's sketches, Al Jaffee and Michael Kupperman in dialogue and you're barely half way through." – Dave's Comics

And checking in with Joe McCulloch at TCJ.com:

"CONFLICT OF INTEREST RESERVOIR: Well, it’s been a few weeks now since it hit some East Coast stores, but Diamond is now announcing the imminent and full arrival of the very essence of the Conflict of Interest Reservoir, The Comics Journal #301, now at 640 pages and featuring chats with Robert Crumb and Joe Sacco, Al Jaffee & Michael Kupperman in conversation, perspectives on Cerebus and The Book of Genesis Illustrated by R. Crumb, and multifarious species of collegiate smart-arsery AS YOU LIKE IT; $30.00. Also be on the lookout for Esperanza, another thick Love and Rockets collection taking the Jaime material up to the start of the present (vol. 3) series; $18.99. Alex Chun has his latest girlie cartooning showcase, The Pin-Up Art of Humorama, promising spicy drawings by Marmaduke creator Brad Anderson, among other suspects; $19.99. And Rick Marschall & Warren Bernard present Drawing Power: A Compendium of Cartoon Advertising 1870s-1940s, archiving Mr. Coffee Nerves and other early comics-based adverts for generations to come; $28.99."