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Now in stock: Drawing Power: A Compendium of Cartoon Advertising 1870s-1940s
Written by Mike Baehr | Filed under Warren BernardRick Marschallnew releasesMarschall Books 10 Aug 2011 12:34 AM

Just arrived in our warehouse and ready to ship:

http://www.fantagraphics.com/images/flog/covers/2011/bookcover_drawp.jpg

Drawing Power: A Compendium of Cartoon Advertising 1870s-1940s
edited by Rick Marschall & Warren Bernard

128-page full-color 9.5" x 13" softcover • $28.99
ISBN: 978-1-60699-399-6

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The history of the genre known as Cartoon Advertising is addressed for the first time in the oversized, full-color, 128-page, fully illustrated book Drawing Power. “There are many obscure masterpieces to be found lingering at the intersection of American Commerce and Comic Art,” says co-editor Rick Marschall. Drawing Power covers the years from the Gilded Age and the pioneer illustrated magazines of the 1870s to the 1940s, just before American entry into World War II.

This landmark volume features the work of iconic cartoonists doing work that mostly has been lost to history, by the nature of its in-the-moment splashes. There are examples by Thomas Nast, Joseph Keppler, F Opper, Bud Fisher, George Herriman, John Held, Jr., Charles Dana Gibson, Percy Crosby, Peter Arno, Gluyas Williams, Milton Caniff and over 60 other cartoonists. Generous portfolios are devoted to the substantial work in the genre by R F Outcault, Dr Seuss, cartoon sheet music, and more.

Many famous products and many famous campaigns and slogans – but also forgotten gadgets and outrageous claims – are found in Drawing Power. Dr Scott’s Electric Cigarettes from the 1880s… Yellow Kid cigars… the Campbell Soup Kids… Rose O’Neill’s Jello-O ads… Snap, Crackle, and Pop… Little Orphan Annie’s Ovaltine… Mr Coffee Nerves… they are all here! Other “pitchmen” include Popeye, Mickey Mouse, Barney Google, Walt & Skeezix, and more!

But Drawing Power is not just a fascinating stroll down memory lane. It is a serious look at a significant category of American culture… one that has not been anthologized nor analyzed until now. Drawing Power: A Compendium of Cartoon Advertising is guaranteed not to shrink, even after repeated washings. Smooth, satisfying, easy on the throat. No longer will your friends notice your dishpan hands, once you have read Drawing Power! Buy two today!